ThrivAbility is a social venture
driving innovation, education and business
to make our homes, cities and lives
more accessible for all people
– regardless of age or ability.

Accessibility is not a niche

These growing populations are a demographic force and economic powerhouse. 

2 billion in 2050

Largest global minority:
People with a physical disability

1.6 billion in 2050

Fastest growing demographic:
The aging population (65+)

ThrivAbility’s system for change

Innovation

Drive innovation
of adaptive products and AbilityTech
for Active Mobility and independence.

View the Hack for Access Event

Education

Inspire and raise awareness
around inclusive solutions
for accessibility and social progress.

Corporate Engagement

Co-create accessible companies
through inclusive product design,
engaged employees and impactful stories.

Education

Webinars, roundtables and panels.

This Accessible Life webinar series and our roundtables
raise awareness and accelerate change.

We facilitate open discussions driven by necessity.
Our network of changemakers includes influential thinkers,
policymakers, executives, startups and VCs – and always
including members of the disability community.

ThrivAbility in the news – Click a title below to learn more.

This Accessible Life Webinar Series

Led by influential thinkers, policymakers, executives, startups, VCs, members of the disability community and more.

Everything in your home, your city and your life is about to change. Are you ready?

Topics include accessible cities and travel, the booming AbilityTech revolution, transforming lives through adaptive sports, companies missing out on trillion dollar markets – and more. Limited space – register now.

Presenting sponsors

Exercise the great equalizer!  Unless you need adaptive sport equipment

The Booming AbilityTech Market

Is Your City Ready for the Future? Probably Not

Roundtables

World Economic Forum Urban Transformation Summit

Detroit, MI

Participants: Toyota Mobility Foundation, University of Michigan, Detroit Disability Power, Access Living.

Move United Education Conference

Colorado Springs, CO

Participants: Massachusetts Institute of Technology, Toyota Mobility Foundation, Veterans Health Administration, All In Sport Consulting, Tolsma/Stockwell Prosthetics.

Think Sport and The Spot SwissTech Innovation Event

Lausanne, Switzerland

Participants: Airbus, Salomon, adidas, Hopper Running Blades.

Corporate engagement

Become an accessible business.

ThrivAbility empowers organizations to innovate and lead to increase their customer base, product discovery and the bottom line. We believe embracing accessibility and inclusion isn’t just the right thing to do – it’s a smart business decision with significant returns on investment.

Companies lose billions by not being accessible.

90% of disabled customers’ purchase decisions are negatively affected by limitations of design and information.

70% of online consumers abandon a purchase due to poor accessibility.

But accessible business is good business.

93% say it’s important that brands prioritize digital accessibility.

81% of business decision-makers claim accessibility increases customer satisfaction and 79% say brand reputation improves.

Sources: Business Disability Forum, Baymard Institute, Acquia, Level Access

Boost the connection with your brand and drive the bottom line.

Realize the tangible benefits of accessible business.

Attract and retain top talent, expand your market reach and drive innovation with adaptive products. Enhance customer experience to boost satisfaction and loyalty, all while strengthening your brand reputation.

Our leadership

Susan Pinkwater

Founder
susan@thrivability.org

No one should be without community, exercise and easy mobility. No one should question their value in the world because they are different.

I have been involved with active mobility for 20 years through my son who was born with one leg. We discovered adaptive sport through “word of mouth”. Never before have I met people with the self-confidence, personal agency and loyalty of this community.

At the Challenged Athletes Foundation triathlon, I saw people of all ages, all abilities, drop their prostheses, wheelchairs and wayfinding equipment on the sand and dive into the ocean for an open water mile swim. Seeing the beach littered with their equipment changed my view of “ability”. I realized that so much more is possible.

ThrivAbility was launched to co-create a world where accessibility is inclusive, and every person, regardless of age or ability, can participate, connect and thrive.

Thank you for being interested and for your help!

Susan Pinkwater

Advisory council

Anna Hellman

Advisory &
Board member

Karen Tamley

Access Living
President & CEO

Francesca Riccio-Ackerman

Massachusetts Institute of Technology
Research specialist

Glenn Merry

Move United
Executive director

Cheryl Kaiser

Babson College
The Institute for Social Innovation
Executive director

Blair Levin

The Brookings Institution
Non-resident Senior fellow

Sally Searby

Renaissance Learning
VP Global markets

Chiqui Cartagena

CUNY TV
Interim Executive director

Jason Thompson

CAPE Inclusion
VP Diversity Equity & Inclusion

Emily Glasser

Achilles International
President & CEO

William Chernicoff

Toyota Mobility Foundation
Global Research & Innovation
Sr Manager

Chris Maher

Samaritan Partners
Founder & General partner

Elliott Rouse

University of Michigan
Associate Professor of Robotics

Liza Haffenberg

Senior Advisor
liza
@thrivability.org

Our partners

Address to the Disability Advisory Committee

Geoffrey Starks
Commissioner FCC

Nothing about us, without us is not a slogan. It should guide every deliberation and action being taken in order to create and sustain a more equitable and just world.

Disability could negatively impact self-esteem, limit participation in recreational and social activities, create the potential for isolation (and) increase the chances of physical and mental health issues…

There is considerable evidence that..adaptive sports have the power to transform lives both in changing how personas with disabilities looks at themselves, as well as in how society treats them. The tow barriers are..expensive sports equipment and lack of awareness that adaptive programs exist.

A new initiative called the Adaptive Sports Movement (now ThrivAbility) is holding Roundtables to address these issues, working with media companies to design strategies to raise awareness and tell more inclusive stories.

Geoffrey Starks
Commissioner FCC